It’s official, the videogame streaming service OnLive will debut on June 17 in the US, which is also the last day of E3. Their will be a monthly subscription of $14.95 and other fees like renting or owning a game will be extra.

According to COO Mike McGarvey, who talked to MCV, the membership price “provides access to an ever-increasing library of high-end, new release game content and a host of exclusive community feature such as Brag Clips and massive spectating.” He also noted that “individual titles will be available for purchase or rental on an a la carte basis. Specific game pricing, including rentals,purchases and loyalty programs, will be announced prior to the consumer launch event at E3. We’ll also be announcing additional loyalty and discount programs for consumers in the coming months.”

When the service launches, it will only be available for both the PC and Mac; however, the home Micro Console — which allows games to played on any TV — is scheduled before years end. “For the initial rollout of the consumer service, we are focusing on delivering high-performance games to PCs and Macs and we will be making an announcement regarding our plans for the MicroConsole rollout later on in the year,” said McGarvey.

Three titles have been confirmed when OnLive launches on the internet, which are Ubisoft’s Assassin’s Creed II and Prince of Persia: The Forgotten Sands, along with THQ’s Metro 2033. Although, expect more to be announced soon — maybe even tonight when OnLive has a keynote during GDC.

It’s been known for awhile that Electronic Arts, Ubisoft, Take-Two Interactive, Warner Bros and THQ have all jumped on the OnLive bandwagon. However, up until this point the biggest publisher in the world — Activision — has yet to be sold on the streaming service concept.

After the jump, read about what I think is the biggest hurdle for OnLive.

While I personally believe the future of videogames and other forms of media will mostly be purchased digitally — heck I even think streaming might be the norm in 10+ years — I’m not convinced OnLive will be the service we’ll all be using. I’m not bashing the quality, I’ve barley seen it. But so far, the marketing has been terrible.

The company had a decent showing at last year’s GDC, and probably had more buzz when compared to anything else that was revealed during the conference. But when I look back, what other information has come out since then? From my recollection, the people over at OnLive have been mum for about a year. Sure we’ve seen the CEO Steve Pearlman make a couple speeches, most notably at a college seminar, but sadly no features were revealed. Most sites have yet to preview it in their homes, and the ones who did get access, didn’t have kind things to say about it.

Again, last year OnLive hit a homerun with their presentation during GDC; however since that time, there has been a lot of criticism about the service. And with the company being quiet about pretty much every question people had, it’s left a bad taste it gamers mouths. OnLive certainly has a uphill battle ahead of them.