Gamestop Record: 1.5 Million Reserves for Modern Warfare 2
Not that this should be huge news to anyone, but Gamestop told the USA Today that the company has now seen the largest reservation total for one videogame, thanks to Call of Duty: Modern Warfare 2. Tony Bartel, the chain’s executive vice president for merchandising and marketing, confirmed the record setting number with the daily newspaper. “As of today, the number of pre-order reservations we’ve taken for the game is the highest for any title we’ve ever sold in our 6,200 store network.”
While Bartel didn’t go into the details about a specific number on where the company stands currently with total number of reservations, or where they plan to be when the game launches on November 10th, we actually have them.
According to someone we talked to inside Gamestop, we were told that the company has about 1.5 million total reservations, and their initial goal is to reach the 2 million mark when the game launches in less than a week. Will they reach it? I don’t know, but as of now Gamestop should make around $90 million. And that would be if no one else reserved between now and then. And don’t forget some of the special edition packages cost as high as $150; however, from what we were told there isn’t a whole lot of those pre-ordered with the company to really affect how much they make.
If Gamestop does succeed and hits their original goal of 2 million reserves, Gamestop would make a cool extra $30 million. Tony Bartel adds that he feels “Call of Duty: Modern Warfare 2 will be the biggest entertainment launch of all time.” With these numbers, it’s hard to argue with him.



