One of the great innovations of this generation, is companies giving gamers the chance to download a demo before its released in stores. People who are hoping to see one for Assassin’s Creed 2, are going to be upset. According to Connected Consoles, a Ubisoft representative attending Eurogamer Expo has confirmed the company decided not to release a demo for the anticipated second installment.

When the first Assassin’s Creed came out in 2007, Ubisoft also opted out to allow gamers to download a demo. Instead, they felt the title would sell and putting a demo on either Xbox Live or PSN would be a waste of time and would not lure enough people to justify in doing so. Obviously, they think the same way this time around as well.

While I love the idea of allowing gamers to get a taste of what to expect when they buy the final version, I kind of understand why some publishers make the decision of not allowing one, especially when it comes to a sequel. When a sequel of a popular franchise comes out, chances are it already has an establish name. A demo actually takes time and money to create, so much so, it’s not worth it. So I think in the future, we’ll see less demos for an already successful series or sequel; however, they’ll always be around for certain games that are trying to make a name in the industry.