Rockstar Games has just announced that Grand Theft Auto’s next downloadable content, Ballad of Gay Tony, will be available on Xbox Live starting October 29th. This will mark the second time Rockstar is releasing DLC for the sandbox game. Once again it’ll be exclusive to the Xbox 360, thanks to a contract between Microsoft and Rockstar.

The newest episode is going to follow a sketchy assistant named Luis Lopez, who works for Tony Prince, aka Gay Tony. Prince is a big time night club owner, who has been in trouble for allowing illegal actively, especially drug use, inside his own clubs. Towards the end of the story of Grand Theft Auto IV, it was revealed that some of his clubs were shutting down because of their low standards of complying with city ordinance.

The content will be sold for 1600 Microsoft Points, and will be sold as a retail bundle which will include GTA IV and the first DLC; The Lost and Damned.