Nintendo has tapped into a market that some thought was impossible — women. If you haven’t noticed, almost every commercial that Nintendo airs on TV includes a woman on the screen. They understand that a lot of their success has to do with that gender.

Now, gaming retail giant, GameStop is trying to entice woman to buy one of the many ‘fitness’ games for the Wii in one of their retail stores. According to a press release, if someone buys one of the 40 “fitness-oriented titles,” they automatically qualify for a 12-month free subscription to either Cosmopolitan, Marie Claire, Redbook, Good Housekeeping, or O Magazine.

Vice President of marketing Mike Hogan made a statement regarding their new ploy:

We know that getting in shape is one of the toughest New Year’s resolutions to stick with, especially for busy moms who often don’t have time to spare for exercise. Today’s moms are looking for ways to incorporate exercise into their lifestyle. Active video games are a terrific way to reach your fitness goals, and as an added bonus, they can be enjoyed with your whole family.

It seems kind of far fetched that women will even know this promotion is going on at their local GameStop. In fact, I’m not even sure if these women even know GameStop exists.