“Bike Hero” Was Nothing But Viral Marketing
Remember the awesome video named ‘Bike Hero‘ we posted a few days ago? Well, it’s not nearly as cool as we thought because it was created by an production teamed named Droga 5. The team works with Activision and they plan working with them in the future doing similar things.
In a weird kind of way, I feel Activision has completely lied to us and I’m not sure I’ll ever be able to forgive the publisher…Okay, I think maybe I’m going overboard because it was just viral marketing and guess what? It worked. Almost a million people have watched the video and it got the internet thinking about Guitar Hero. We were fooled this time by Activision, but hopefully when they do their next lie, we won’t be. However, we probably will.
Source: MTV


