If you live in a ‘battle ground’ state that would be considered a tossup for choosing the next President of the United States and play Burnout: Paradise, than you might have seen Barack Obama’s mug in the game. Senator Obama is the first candidate to use ‘in-game’ advertisements to campaign for an election. It was announced in a statement by EA — the Obama campaign has also purchased ad space for nine other EA titles including Madden and NBA Live.

EA Spokeswoman Holly Rockwood wouldn’t not go into detail about how much each ad cost, but did talk about why a candidate would find video games appealing to advertise in:

“It reaches an audience that is typically hard to reach — young males, roughly 18 to 34. That’s very appealing to our advertisers.”

It should be also noted that EA did ask the McCain camp if they wanted to run ads in EA published games, but they declined.

If you’re going to turn on your Xbox 360 and/or PS3 and hope to see Obama, you must live in the following states:

Ohio
Florida
Iowa
Colorado
Indiana
Montana
North Carolina
New Mexico
Nevada
Wisconsin